I've got the Daily Telegraph to thank for this revelation. Over at The Guardian, we learn - in a piece clearly written straight from the ad agency's press release - that "fruit-flavoured ciders" (surely all ciders are fruit-flavoured?) are the next big thing in the drinks market, mainly because they "have what is known in the drinks business as a real 'shareability' factor – that is that they are as popular with men as they are with women."
It seems to me that whether drinks appeal to men and women has far less to do with differences in male and female tastebuds than with social attitudes about a pint pot being "manly" and smaller glasses more "ladylike".
Even so-called quality papers like to comment on "lifestyle" with stereotypes and glib generalisations. I remember reading one fashion writer who said, "Denim is dead!" Funny: 20 years on and I still see a lot of it around. Must be zombie fashions.
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