Tuesday, 23 April 2013

Not posh enough for Peroni?

Today's Grauniad reports that a golf club in Skegness, a windswept East Coast resort where I holidayed once as a child, has been refused permission to sell draught Peroni, allegedly because it's not posh enough for the upmarket Italian lager.

I've drunk bottles of Peroni in Italian restaurants and quite like it but I had no idea it was now a premier product up there with Bollinger champagne and Grand Cru Burgundy. A spokesman for the brewery, SABMiller, defended the decision by saying "Throughput on kegs does affect quality". I though the whole point of keg beer was that it doesn't go off, especially in places like clubs which have an up and down trade.

1 comment:

  1. Whereas the Bell House in Parrswood is a really classy venue...

    The story has the smell of a marketing plant, tbh.