I've just read an article about a supposed "surge" in the drinking of fruit beer in Britain.
The opening sentence claims that "The traditional pint is being given a run for its money by continental-style fruit and spirit-flavoured beers, enjoyed by consumers as a thirst-quenching summer drink or to inspire imaginative pairing with food."
By "the traditional pint", I assume she means cask beer. Is it really "being given a run for its money" or is this just another example of journalistic hype? Perhaps tellingly, there are no figures given for the actual volumes of fruit beer being drunk but it's surely nowhere near the approximately two and a half million barrels (more than seven hundred million pints) of cask beer consumed annually. In fact, apart from the bottled Belgian fruit beers in their attractive paper wrapping you see in supermarkets and a couple of specialist beer bars that have them on draught, you could go to a lot of pubs and never see one.
Like "craft keg", fruit beer is a niche product that appeals mostly to beer bloggers, journalists and writers rather than the everyday drinker. I suspect that the journalist who wrote this piece is basing her claims on what her friends are drinking in some trendy North London pub or on a corporate press release.