A report by the House of Commons Health Select Committee argues that "serious consideration" should be given to banning alcohol advertising and the sponsorship of sporting events by drinks companies who it accuses of claiming "that advertising messages have no effect on public attitudes to alcohol or on consumption."
This is the same flawed logic that led to the ban on tobacco advertising. No one starts smoking or drinking because of an advert on TV or because a football team or Test side is sponsored by a brewery. The point of advertising is to create brand awareness/loyalty among people already buying or about to start buying your product rather than to stimulate consumption across the industry. The idea that banning the advertising of alcohol or the sponsorship of sport by alcohol companies will stop people drinking is as ludicrous as the idea that the ban on tobacco advertising and sponsorship has had any impact on the number of people who smoke.