I saw the new Stella Artois advert for the first time yesterday and it got me thinking.
Did you, like me, think that the first pale lager was brewed in Pilsen in 1842? Did you also think that Stella Artois was launched as a Christmas beer in 1926? Well, it seems that we were all wrong and the boys from AB-InBev are here to set us straight: Sébastian Artois started knocking out the stuff shortly after he took over the Leuven brewery in 1717. The beer history books are clearly all going to have to be rewritten.