Sunday, 20 March 2016

Reassuringly inaccurate

I saw the new Stella Artois advert for the first time yesterday and it got me thinking.

Did you, like me, think that the first pale lager was brewed in Pilsen in 1842?  Did you also think that Stella Artois was launched as a Christmas beer in 1926? Well, it seems that we were all wrong and the boys from AB-InBev are here to set us straight: S├ębastian Artois started knocking out the stuff shortly after he took over the Leuven brewery in 1717. The beer history books are clearly all going to have to be rewritten.

1 comment:

  1. “If you tell a lie big enough and keep repeating it, people will eventually come to believe it.” - Joseph Goebbels.

    Unfortunately these days, people are so misinformed, and so totally ignorant about history, that AB-InBev can come up with crap like this, and people will take it at face value, without there being any need to keep repeating it.

    Having said this, I’m sure the company will continue to inflict this gross misrepresentation of the facts for several weeks yet. If only to get their money’s worth.