The TV presenter Tim Lovejoy is fronting a new website called Let There Be Beer.
On Sunday Brunch, the magazine programme he co-presents with chef Simon Rimmer, Lovejoy has promoted interesting beers from Britain and the rest of Europe so you might expect the website to do likewise. You'd be wrong.
Its main theme is matching beer and food. I'm not really into all that but some of its suggestions are just bizarre. San Miguel or Kronenbourg is the perfect accompaniment to asparagus apparently. Cooking fish? Budweiser, Fosters or Tuborg are what you want. World beers it recommends include Heineken and Sol.
I detect a heavy corporate hand here, especially in the taste descriptions. Has anyone really drunk Coors Light and thought "Hmm, soft fruit notes (pear drops, banana)"?