tag:blogger.com,1999:blog-2396204660331057802.post381221159951411892..comments2024-01-02T00:13:16.771-08:00Comments on When My Feet Go Through the Door: The price of lagerMatthttp://www.blogger.com/profile/00387170913578542671noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-2396204660331057802.post-88305089741108075622015-05-31T03:31:06.510-07:002015-05-31T03:31:06.510-07:00Historically lager was a more expensive product to...Historically lager was a more expensive product to produce. Either due to imports or if produced domestically the time taken to lager/mature the beer. Modern mainstream lagers are cheaper to produce than ales and you can see in the off trade the price of a can of lout is a fraction of an ale. As to why pubs maintain a price differential is anyones guess. It possibly contributes to the idea that pubs are poor value.<br /><br />The ale you like is £3 in a pub, £1.50 in a bottle from the supermarket. mark up for hospitality and the enjoyment you get out of a pub and you might think it fair.<br /><br />If you like mainstream lager, then it's £4 in the pub and about 80p a can in the supermarket. The supermarket price is the fair price.<br /><br />If you like more authentic lager, you are looking at a wide selection of good stuff in the supermarket at the same price as the bottled ales. If you want to drink them in pubs, you have to be selective where you and pay a premium for it.<br />Cooking Lagerhttps://www.blogger.com/profile/02830924433230427226noreply@blogger.com